Now more than ever, digital marketing is important for
businesses to continuously keep up with. Guests make purchasing decisions
online more often than in the store or business. From optimizing each hotels’
website to monitoring online presence and guest reviews, Emerald Hospitality
Associates, Inc’s eCommerce Department works on campaigns to meet the specific
needs of each hotel. Here are 4 tips for hotel’s online marketing efforts:
1. Keep up with the latest news on digital marketing. Follow
blogs and news from search engines to keep up with everything new in the
industry. Moz, Hootsuite, SEMRush, and Buffer all have great posts about every
aspect of digital marketing from social media to SEO trends. By keeping up with
what is valuable in the industry, you can keep your hotel’s website and social
accounts up to date which will ultimately lead to more revenue.
2. Use tools and technology to enhance your efforts. There
are numerous software programs with the tools and technology to make your
digital marketing efforts more efficient. Websites like Moz and SEMRush have
tools to find more link building opportunities, ranking keywords, and more for
your site. Buffer, Hootsuite, and more have the option to schedule social posts
and analyze who is following them and when the audience is most likely to
engage with your post or ad on any social media platform.
3. Follow trends on social media. Check the explore or
discover page on Facebook, Instagram, and Twitter to find what is trending on
social media and then use it to your advantage. When you find a trending
hashtag that can relate to your hotel, it will give you a huge audience to
reach from using it in your posts. You can gain new interest and followers from
following the trends daily.
4. Monitor what efforts get an ROI. Keep up with the
analytics of each property website, its social and paid media account you
manage to monitor their performances. Keep track of what sites are bringing you
visits and revenue with MCID tags and by exploring the origin you traffic.
Helps ley you know if your SEM and SEO efforts are working and what kind of
content your audience is looking for.
Following these 4 tips for maximizing the return on your SEO
and SEM marketing efforts, you will begin to see the results. Consumers are
making purchasing decisions online now more than ever – even for booking hotel
rooms. At Emerald Hospitality Associates, Inc, our eCommerce Department creates
content and paid media campaigns to meet the needs of your specific hotels and
we monitor the results and train the hotel team on how to keep up with the
latest online marketing trends. Visit our site for more information on our
eCommerce services and reach to us for more information today.
Comments
Post a Comment