Lori Berhent, Vice President of Revenue Generation and Business Development Jeanne Carpentier, Regional Vice President of Revenue Generation Michele Janci, Regional Director of Revenue Generation Emerald Hospitality Associate 's Revenue Generation (RevGen) Team works together to drive profitability and market share of our portfolio of hotels through sales tactics, digital marketing, and pricing and inventory strategies. Our Revenue Management services include guidance for rate and structure, continuous monitoring of each property’s mix of sales for each property, and driving RevPAR growth. The eCommerce services we provide include local search optimization, optimization of each hotel’s website, and monitoring and managing all channels that increase website traffic. Our sales efforts for each hotel include monitoring sales reports, market analysis for prospecting, and continual training of the sales team. Stacy Williams, Regional Revenue Manager Melissa Robinson, Area Revenue Man...